Paul was bleeding brake fluid out of the family Toyota before he could even get his driving permit. His love for tinkering with gizmos and gadgets was instrumental in developing his love of cameras and cars. Growing up in Oxnard, CA -- a town known for surfing, naval bases and strawberry festivals -- encouraged his love of people. His upbringing was humble but the diversity of his youth taught him that happy lifestyles exist with or without wealth. Dimalanta studied Art and Engineering at UC Santa Barbara. Next he moved to Los Angeles where he began photographing for numerous luxury publications including Robb Report, Art & Antiques, Worth, Home Entertainment, New Beauty, Motorcycling and more. Shooting while traveling, from the Cayman Islands to private ski resorts in Montana allowed Paul to experience the best of the best and witness other kinds of happy lifestyles amid great luxury! Now Dimalanta creates luxurious photography and films for editorial and advertising clients. Dimalantaʼs gorgeous commercial work and custom portraits are sophisticated, fresh and polished. His distinctive visuals tell a story — in print or in motion — igniting the desire and imagination of the viewers and creating an unforgettable first impression. With years of experience working with luxury brands, Dimalanta truly understands what differentiates the ordinary from the extraordinary. For Dimalanta, luxury is a state of mind measured by the volume of joy experienced and shared. In both still photography and motion, Dimalanta is sharing his version of life and luxury through fast cars, real life and short films while occasionally still changing his own brake pads.